Event managers can earn money through various avenues within the event industry. Here are several ways

Event Planning Services: The primary source of income for event managers is through offering event planning services to clients. This includes coordinating and managing all aspects of an event, such as venue selection, catering, entertainment, logistics, and budget management. Event managers typically charge a fee for their services, which can be structured as a flat rate, hourly rate, or a percentage of the overall event budget.

Event Coordination: Some event managers specialize in event coordination, which involves overseeing the logistical details of an event on the day of the event itself. This can include managing vendors, directing staff and volunteers, handling last-minute issues, and ensuring that the event runs smoothly. Event coordinators often charge a flat fee for their services.

Consulting Services: Experienced event managers may offer consulting services to clients who are planning their own events but need guidance and advice on how to execute them successfully. Consulting services can include reviewing event plans, providing recommendations, and offering expertise on specific aspects of event management. Consultants typically charge an hourly or project-based fee for their services.

Event Sponsorship and Partnerships: Event managers can generate revenue by securing sponsorships and partnerships for their events. This can involve reaching out to companies and organizations to sponsor or partner with the event in exchange for brand exposure, marketing opportunities, or other benefits. Event managers can negotiate sponsorship deals and receive commission or a flat fee for securing sponsors.

Ticket Sales or Registration Fees: If the event manager is organizing their own events, they can earn revenue through ticket sales or registration fees. This is common for events such as conferences, festivals, workshops, and seminars. Event managers can set ticket prices based on the event's offerings and expenses, and the revenue generated from ticket sales contributes to their overall earnings.

Event Merchandise Sales: For events with a strong brand or following, event managers can sell merchandise such as t-shirts, hats, mugs, or other branded items. This can provide an additional revenue stream and also serve as a marketing tool for promoting future events.